Treasure Map Trails – Help residents and visitors rediscover what makes your town special

THE CHALLENGE

The biggest challenge isn't creating places worth visiting. It's helping people notice them.

Every town centre already has independent businesses, fascinating stories and hidden gems worth discovering. The challenge is giving families a reason to explore beyond the busiest streets and experience more of what your town has to offer.

The opportunity isn't simply attracting more visitors. It's encouraging them to explore more of your town centre.

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THE SOLUTION

Give families a reason to explore your town centre.

Treasure Map Trails transforms your town centre into a beautifully illustrated family adventure that encourages residents and visitors to explore further, discover independent businesses and experience parts of the town they might otherwise miss.

Unlike one-day events, Treasure Map Trails provides a reusable family engagement initiative that families can enjoy throughout the year. The result is greater exploration, increased visibility for local businesses and clear, tangible evidence that your BID is making a positive difference to the town centre.

THE BENEFITS FOR BID MANAGERS

Create visible family engagement

Give families a reason to explore your town centre and create activity your levy payers can see.

Support local businesses

Encourage visitors to discover independent businesses and quieter parts of the town centre.

Reduce pressure on your team

A fully managed solution that's simple to launch without another complex event.

Measure your impact

Capture meaningful engagement data you can confidently share with members and stakeholders.

Use it again and again

A reusable engagement initiative that continues creating value long after launch.

Deliver visible value

Show businesses and levy payers that your BID is actively improving the town centre.

SEE HOW OTHER TOWNS OVERCAME SIMILAR CHALLENGES

Create an activity families genuinely want to do

New Brighton wanted families to explore beyond the busy promenade and discover independent businesses. The response exceeded expectations. An initial print run of 3,000 maps quickly ran out, leading to a second order within weeks, while retailers reported increased footfall across the town centre.

"The Treasure Map Trail has quickly become a favourite among both local families and visitors."

Jo Burrell

Regeneration & Place Team, Wirral Council

Enhance events without creating more work

Welwyn Garden City wanted to encourage families to explore more of its World Food Festival. Treasure Map Trails complemented the event rather than competing with it, with thousands of maps distributed across two festival weekends and the council choosing to repeat the project.

"The maps are a perfect way to help residents explore the town and uncover hidden gems."

Geoff Sampson

Assistant Director of Regeneration & Economic Development, Welwyn Hatfield Borough Council

Grandparent and children reading treasure map

Transform existing heritage into a new attraction

Welwyn Garden City already had a heritage trail. The challenge wasn't information — it was engagement. Treasure Map Trails reimagined the trail as an illustrated family adventure, proving so popular that the council quickly needed to replenish map supplies.

"This new trail is a fantastic way for residents and visitors to explore the town centre, discover more about its history and culture, and uncover some of its hidden gems."

Councillor Max Holloway

Executive Member for Community and Leisure, Welwyn Hatfield Borough Council

Support regeneration with visible community participation

Barrow-in-Furness wanted an engaging project that aligned with wider regeneration ambitions. Treasure Map Trails created a nautical-themed adventure celebrating local heritage, bringing families together while providing visible evidence of community participation, civic pride and positive place-making.

"This family activity will bring people of different ages together in a fun and meaningful way."

Councillor Jonathan Brook

Leader, Barrow Borough Council

Create measurable community engagement

Gedling Borough Council wanted more than a family activity — they needed measurable results. Treasure Map Trails helped create visible engagement across six towns, while Gedling achieved a 1.6% increase in footfall against a national decline, giving the council clear evidence that its investment was making a difference.

"The impact has been clear."

Ophelia Gamble

Town Centre Manager, Gedling Borough Council

Deliver projects without increasing your workload

Mansfield District Council wanted to celebrate its heritage without adding pressure to an already busy team. Treasure Map Trails provided a complete managed service covering design, print, delivery and promotional materials, making the project simple to deliver from start to finish.

"Daniel and his team offered a cost-effective one-stop solution."

Theresa Workman

Mansfield District Council

HOW TREASURE MAP TRAILS WORKS

A simple, fully managed process with visible results.

1

DISCOVER

We visit your town to uncover the landmarks, stories and hidden features that make it unique.
2

CREATE

We create a beautifully illustrated Treasure Map Trail that encourages families to explore more of your town centre.
3

DELIVER

We print, deliver and supply everything you need to launch your Treasure Map Trail with minimal effort from your team.
4

ENGAGE

Families explore beyond the busiest streets, discover local businesses and experience more of what your town centre has to offer.
5

MEASURE

Capture meaningful engagement data and demonstrate visible value to levy payers, members and stakeholders.

OUR SOLUTIONS

Choose the level of support that's right for your town

Whether you're looking for a beautifully illustrated Treasure Map Trail or a fully managed launch campaign, we offer a range of solutions to suit your objectives and budget.

Scroll to see all packages →

	Explorer Launching your own trail	Discover Maximising participation	Community Engagement Demonstrating measurable impact
Every package includes
In-person scouting visit	✓	✓	✓
Hand-drawn treasure map	✓	✓	✓
Illustrated treasures	✓	✓	✓
All copywriting	✓	✓	✓
Full design and layout	✓	✓	✓
Unlimited amends	✓	✓	✓
Professional print	✓	✓	✓
Weatherproof and folded	✓	✓	✓
1,000 copies delivered (larger quantities on request)	✓	✓	✓
Additional features
Press release		✓	✓
Social media graphics		✓	✓
Illustrator video		✓	✓
Bespoke digital survey			✓
QR code & incentive			✓
Impact report			✓
	from£3,000+ VAT	from£3,500+ VAT	from£4,500+ VAT

Prices shown are based on 1,000 copies. Larger print quantities are available on request.

Not sure which solution is right for you?

Our Community Engagement Package includes everything needed to launch a successful Treasure Map Trail, measure participation and demonstrate the impact of your investment.

Give families a reason to explore your town centre

TRUSTED BY BIDS and COUNCILS ACROSS THE UK